Hello. My name is Tatiana. I’ve been an Online Media Specialist for over 18 years.
In one of my previous lives, circa 1998, I was a jewelry designer looking to get a website for my business. I had no idea how to get started, I was hoping for a savvy web Genie to drop into my life, get inside my head and download the exact project scope so I didn’t have to explain or execute – call me when it’s done. I was a one-person business wearing all hats, and just needed to delegate this monumental part of the biz to someone who:
- I trusted
- Was creative as well as methodical
- A good communicator
- Took the lead confidently so I could forget and move onto other things
- Taught me the basics so I would be able to manage my own updates; independence was a huge must for me
Tall order? Sounds familiar? Remember Genie? Right.
I searched around for a while, didn’t get a match, felt overwhelmed, and with all the other aspects of the business tugging at me, I set the project aside for a later date. In that gestation period – and no magic lamp in sight (re: Genie) – I decided to reframe the project’s blueprint and scale back on my expectations: I would hire someone qualified enough to build a basic framework with just a handful of pages. I also decided that I would learn code, design, marketing and SEO and take on the reigns myself (remember Napoléon Bonaparte? “If you want something done, do it yourself”).
Fast forward: the plan was a success, it was incredibly overwhelming to branch out in a new direction with my focus, not only that, but learn an entirely new language. Onward, goal accomplished! In the process, I fell in love with the digital media world. I loved the fact that it was so dynamic, that I was able to engage left + right brain hemispheres through design and code, and I especially loved the immediate satisfaction of creating something so rewarding with the push of a button. So I kept studying, discovering and developing my skills, while pressing on with my jewelry business. Eventually I started freelancing my web services, which led me soon after to the launch my online media one-stop shop, serving local, small to mid-size businesses. Word carried quickly and in a short time I had a flourishing boutique-style biz. I took so much satisfaction in helping solve my client’s online needs because I understood the challenges from personal experience.
In a desire to take my skills to the next level, I eventually downsized my business to take a job opportunity as online producer with my local newspaper publisher. In just 3 months I went from producer to manager of the online department. Here I go again wearing many hats, this time big ones. This was the first opportunity I’ve had to work alongside a team of dedicated professionals and found it incredibly fulfilling. I had the privilege to collaborate on a daily basis with reporters, editors, photo journalists, designers, marketing team… After a few years I went on to pursue other opportunities in the online publishing world. I worked with a few notable financial publishers, later with a large roster of independent & international schools as project/account manager, and as of late, I’ve added podcast production to the mix.
So here I am, full circle, back to my boutique services. Only now, 18+ years later, much has changed. I’ve been through all the trends. The challenge I see now for a small business looking to get started or to step up their online presence is the overwhelm of options and systems, and the time it takes to manage all the components for getting seen in such a competitive stage. It’s a jungle out there! Fortunately, I have the skills and knowledge to help guide you from confusion to clarity. Let me be your warrior… ninja… genie… concierge… butler. Whichever you fancy. You will have me, undivided.
PS. My nickname at the news publisher was “Web Goddess”. Just saying… 😉